Meet Robbie Blue, the Commercial Choreographer Creating Trends
Robbie Blue’s choreography career didn’t need a warm-up. His first professional gig—creating Doechii’s Fosse/hip-hop mashup performance for the 2025 Grammy Awards—earned him both a legion of fans and an Emmy nomination. Later that month, Tate McRae released her “Revolving door” music video, featuring his viral choreography. He’s since worked with artists like FKA twigs, Tinashe, and Maroon 5, bringing his aggressively sexy yet wildly quirky approach to videos, tours, and late-night TV appearances.
Role: Choreographer
Age: 25
Hometown: Lebanon, Ohio
Training: Z Company Arts in Monroe, Ohio
Accolades: 2025 Emmy nomination, 2024 World Choreography Award winner
A pandemic hobby: Although Blue created dances at his studio as a kid (and loved it), he didn’t start choreographing seriously until the pandemic, when gigs as a commercial dancer dried up. “I just wanted to dance, so I started doing my own stuff,” he says. Eventually he began shooting concept videos. “I’d go into $5,000 in debt to put together a whole production with dancers, a videographer, shooting on location,” he says. The gamble paid off: His films grabbed attention on social media, major music artists followed him, then one day Doechii slid into his DMs to ask if he’d to choreograph her Grammy performance.
Theater kid: Before discovering dance at age 12, Blue grew up doing theater. By bringing a Broadway vibe to Doechii’s Grammy performance, he says, “I was very much in my element.”
What his mentor is saying: Choreographer Brian Friedman began mentoring Blue as a young teen dancer, blown away by his creativity and confidence. Blue eventually became an assistant at Radix Dance Convention, as well as one of Friedman’s assistants for various projects. “I’m so proud of how he continues to evolve and not follow trends, but create trends,” Friedman says. “He didn’t have to fit into what the industry was doing at that moment. He made the industry fall in love with him.”
Live vs. filmed: Blue loves the permanence of video and the ability to shoot until a piece looks just right. But working on live performances has surprised him. “I just did a Doechii tour, and I felt nervous, especially coming off the Grammys—was that just a one-hit wonder?” he admits. “I ended up having so much fun. I naturally build for the camera in my head, so live performance forces me to work from a new perspective.”
His other craft: In his spare time, Blue restores vintage furniture. “Taking a piece and sanding it, restaining it, stripping it is such a zen thing for me to do,” he says. His latest projects were a door and a mantel.
Current goals: Rather than riding on his current success, Blue wants to expand his palette, learning styles like voguing, bone-breaking, popping, and locking. “I never thought I would be choreographing for a rapper,” he says. “Being able to live in that swag of it has really made me want to learn more about the foundations of hip hop.”
