Are Luxury Brands Becoming Dance’s Most Important Patrons?
In recent years, luxury-brand patronage of dance has expanded significantly. In 2020, jewelry brand Van Cleef & Arpels established Dance Reflections, a program supporting contemporary-dance creation that has so far presented dance festivals in cities including London, New York, Seoul, Hong Kong, Los Angeles, and Kyoto. In 2021, Chanel established the Chanel Next Prize, which […]