What’s Behind the Recent Wave of Dancing in Advertisements?

Pedro Pascal is forlorn—until he begins to see a vision of himself in a brighter future, set to the upbeat song “Perfect,” by Sam i. Suddenly, he’s swiveling his hips and doing chest thrusts; passers-b­­y become his backup dancers, joining him for a playful, colorful dream sequence choreographed by Tanisha Scott. The five-and-a-half-minute, Spike Jonze–directed […]